saturation

BrE /səˈteɪ.ʃən/ AmE /səˈteɪ.ʃən/

noun en → es

1 STATE [singular] B2

the state of being completely filled with something or covered by it

estado de saturación, llenura completa

  • saturation of sth

Collocations saturation of the market · saturation of a product

  • The market is reaching saturation.

    El mercado está alcanzando la saturación.

2 MEDIA [singular] C1

the state of being exposed to a lot of advertising or media coverage

estado de sobreexposición, bombardeo publicitario

  • saturation of sth

Collocations saturation advertising · saturation media coverage

  • The company is planning a saturation advertising campaign.

    La empresa está planeando una campaña publicitaria de saturación.

3 CHEMISTRY [singular] C1

the state of being completely filled with a substance, especially when this is caused by chemical reactions or physical processes

estado de saturación química, llenura completa por reacciones o procesos físicos

  • saturation of sth

Collocations chemical saturation · physical saturation

  • The solution has reached chemical saturation.

    La solución ha alcanzado la saturación química.

4 ECONOMICS [singular] C1

the state of a market or industry where there is no longer any room for new businesses to enter and succeed

estado de saturación económica, mercado sin espacio para nuevos negocios

  • saturation of sth

Collocations market saturation · industry saturation

  • The market has reached saturation, making it difficult for new companies to enter.

    El mercado ha alcanzado la saturación, lo que dificulta la entrada de nuevas empresas.