publicity

the activity of making people aware of a product, organization, or event by using the media and advertising

publicidad, promoción

• get publicity for something
• seek publicity

Collocations free publicity · negative publicity

• The company is trying to get more publicity for its new product.

  La empresa está intentando obtener más publicidad para su nuevo producto.

the way in which people think and feel about a person or organization, especially when this is based on what they have done or said

reputación, imagen pública

• damage someone's reputation
• improve one’s image

Collocations good publicity · bad publicity

• The scandal has damaged the company's public image.

  El escándalo ha dañado la imagen pública de la empresa.