patronage

the support that a person or organization gives to an artist, writer, etc., by buying their work or giving them money

patrocinio, apoyo financiero

• receive patronage from somebody/something

Collocations artistic patronage · literary patronage

• The museum receives patronage from a wealthy local businessman.

  El museo recibe patrocinio de un empresario local adinerado.

the regular customers of a business or service, especially when considered as a group

clientela, público habitual

• have/lose the patronage of somebody

Collocations customer loyalty · business patronage

• The restaurant lost its regular patronage after a health inspection.

  El restaurante perdió su clientela habitual después de una inspección sanitaria.