motto

a short sentence or phrase that expresses the beliefs, aims, or values of a person, group, organization, etc.

lema, frase de motivación

• the motto is to do something

Collocations school motto · company motto

• The school's motto is 'Excellence in all we do.'

  El lema de la escuela es 'Excelencia en todo lo que hacemos.'

a guiding principle or belief that inspires and motivates someone to act in a certain way.

lema, guía

• to live by the motto

Collocations personal motto · life motto

• Her personal motto is 'Never give up.'

  Su lema personal es 'Nunca rendirse.'