loyalty

the quality of being faithful to a person, group, or cause; the state of supporting someone or something

lealtad, fidelidad

• loyalty to somebody/something

Collocations loyalty to a company · loyalty to friends

• He showed great loyalty to his country.

  Mostró gran lealtad a su país.

the way in which customers continue to buy products or services from the same company because they trust and like it

fidelidad del cliente, lealtad del consumidor

• loyalty scheme

Collocations customer loyalty program · build customer loyalty

• The company has a new loyalty card.

  La empresa tiene una nueva tarjeta de fidelidad.

the willingness of people to work together and support each other as a team

lealtad, compromiso en equipo

• loyalty among teammates

Collocations team loyalty · loyalty within a team

• The players showed great loyalty to their coach.

  Los jugadores mostraron gran lealtad hacia su entrenador.