hype
BrE /haɪp/ AmE /haɪp/
noun / verb en → es
a lot of excitement and interest about something new, especially in the media or among young people
hype, alboroto, revuelo
- there is hype about somebody/something
Collocations media hype · product hype
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There's a lot of hype around the new smartphone.
Hay mucho alboroto en torno al nuevo teléfono inteligente.
to promote or publicize something in a way that creates excitement and interest, often exaggerating its importance
promocionar, exaltar, dar hype
- hype something up
Collocations to hype a product · to hype an event
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The company is hyping its new line of products.
La empresa está promocionando su nueva línea de productos.