grassroots
BrE /ˈɡrɑːsrʊts/ AmE /ˈɡræsrʌts/
noun / adjective en → es
the ordinary people in a community or organization, especially when they are the source of new ideas and changes
nivel de base, nivel popular
- grassroots movement
Collocations grassroots organization · grassroots campaign
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The new political party has strong grassroots support.
El nuevo partido político cuenta con un fuerte apoyo a nivel de base.
the process of organizing and supporting activities at the local level, often to promote social or political change
activismo comunitario, movilización popular
- grassroots activism
Collocations grassroots initiative · grassroots mobilization
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The grassroots movement is working to raise awareness about environmental issues.
El movimiento a nivel de base está trabajando para concienciar sobre los problemas ambientales.