goodwill

friendly feelings and attitudes towards someone or something

buenas intenciones, amistad, buena voluntad

• have goodwill towards somebody/something

Collocations goodwill between countries · show goodwill to someone

• The company has shown goodwill by extending the warranty period.

  La empresa ha mostrado buena voluntad al extender el período de garantía.

the value of a business that is not based on physical assets, but rather on things like customer loyalty and reputation

buenas relaciones comerciales, buena reputación

• sell a company for more than its book value because of goodwill

Collocations goodwill in business transactions · acquire goodwill from customers

• The sale included the company's goodwill and customer base.

  La venta incluyó la buena voluntad y la base de clientes de la empresa.

a reduction in the price of an item, especially one that is no longer fashionable or popular

rebaja, descuento

• offer a goodwill discount

Collocations goodwill sale of old stock · goodwill price reduction

• The store offered a 10% goodwill discount on all winter clothing.

  La tienda ofreció un descuento de buena voluntad del 10% en toda la ropa de invierno.

the act of being generous and kind to others, especially by giving money or help

generosidad, bondad, caridad

• show goodwill towards someone

Collocations goodwill donation to charity · act of goodwill

• The company made a goodwill donation to the local food bank.

  La empresa hizo una donación de buena voluntad al banco de alimentos local.