fad

a fashion, idea, or activity that is very popular for a short time but soon becomes less interesting and stops being popular

moda pasajera, tendencia efímera

• fad for something

Collocations fad diet · fad exercise

• The latest fad is a new type of yoga.

  La última moda es un nuevo tipo de yoga.

the aim or purpose of something; the person or thing that an action is directed towards

objetivo, meta, blanco

• target for something

Collocations target market · target audience

• The target of the campaign is to raise awareness.

  El objetivo de la campaña es aumentar la conciencia.