brand

a particular company or product that is known by a special name, symbol, or design

marca, marca comercial

• be/build/develop a brand

Collocations brand awareness · brand loyalty

• The company is trying to build its brand.

  La empresa está tratando de construir su marca.

the name, symbol, or design that represents a company or product

logotipo, emblema

• have/recognize the brand

Collocations brand identity · brand image

• The company's new logo is a stylized letter B.

  El nuevo logotipo de la empresa es una letra B estilizada.

to burn something completely, especially wood or paper

quemar por completo

• brand sth

• The old documents were branded in the fire.

  Los documentos antiguos fueron quemados por completo en el fuego.

to mark an animal with a hot iron to show who owns it

marcar con un hierro candente

• brand sth

• The ranchers brand their cattle.

  Los granjeros marcan sus reses con un hierro candente.

to describe someone or something in a particular way, especially when this is unfair or wrong

etiquetar, clasificar

• brand sb/sth as sth

• The media branded him a terrorist.

  Los medios lo etiquetaron como un terrorista.

a range of products made by the same company and sold under one name or logo

línea de productos, gama de productos

• be part of a brand

• This new model is part of the company's existing brand.

  Este nuevo modelo es parte de la línea existente de productos de la empresa.

the name given to a product or company, especially one that is well known and trusted by customers

nombre comercial, marca registrada

• be/build/develop a brand

• The company's new product is called 'Brand X'.

  El nuevo producto de la empresa se llama 'Marca X'.

to use a brand name to describe or identify something

nombrar con una marca comercial, identificar con una marca

• brand sth as sth

• The company brands its products as 'eco-friendly'.

  La empresa identifica sus productos como 'amigables con el medio ambiente'.