analytics

BrE /ænəˈlɪtɪks/ AmE /ænəˈlɪtɪks/

noun en → es

1 DATA ANALYSIS [uncountable] B2

the process of examining data to find patterns and trends, often using software tools

análisis de datos, análisis

  • do analytics on something

Collocations business analytics · data analytics

  • The company uses advanced analytics to predict customer behavior.

    La empresa utiliza análisis avanzados para predecir el comportamiento del cliente.

2 MARKETING [uncountable] C1

the use of data analysis in marketing strategies to understand customer needs and preferences

análisis de mercado, análisis en marketing

  • conduct analytics on something

Collocations customer analytics · marketing analytics

  • The marketing team conducts detailed analytics to target specific customer segments.

    El equipo de marketing realiza un análisis detallado para dirigirse a segmentos específicos de clientes.